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News
NIFF
Coalition Offers Workshop for Farmers Market Vendors
Posted 9 March
2010
The NE Iowa Food and
Farm Coalition (NIFF) is hosting a workshop on “Preparing for the
Farmers Market Season” on March 23 at the NE IA Dairy Foundation Center
in Calmar. The workshop will run from 10 am to 3 pm and will
feature two speakers and a producer panel.
Growers who want to get serious about farmers markets and the income
opportunities they can provide will learn how farmers markets are
affecting Iowa, as well as strategies to draw in customers, convey
their stories, make the sale and bring customers back.
In the morning session, participants will learn about the state rules
and policies of selling at farmers markets from Bob Haxton of the Iowa
Department of Inspections and Appeals. Mr. Haxton is program
manager for the Food & Consumer Safety Bureau. He will
explain the food handling and food safety rules for selling potentially
hazardous and other food products in farmers markets.
The focus of the afternoon session will be on marketing and
merchandising at farmers markets. Andy Larson, ISU Extension
Specialist in Small Farm Sustainability, will discuss practical ways
farmer-vendors can present themselves and their products to sell at
farmers markets.
The day will end with a panel of experienced local farmers market
vendors. Each will share their unique perspective and experience
in marketing. Come prepared with questions and concerns.
The workshop will be held in room 115 at the NE IA Dairy Foundation
Center, 1527 Hwy 150 South, Calmar. Those who register by Mar. 17
will receive a toolkit with resources and tools for vendors. The
program costs $10 and includes lunch and the toolkit.
Scholarships are available from the NIFF Coalition upon request.
Call the Allamakee County Extension office at 563-568-6345 to
register. Registrations can also be submitted online at www.iowafreshfood.com.
For more information, call Teresa Wiemerslage, ISU Extension at
563-794-0599.
The Northeast Iowa Food & Farm Coalition is working to build a
stronger local food and farm economy by supporting the development and
marketing of locally grown agriculture products to enhance the lives of
local citizens. This workshop is supported in part with funds
from Iowa State University Extension, the Buy Fresh Buy Local Chapter
of Upper Iowa and the NE Iowa Food & Fitness Initiative (www.iowafoodandfitness.org).
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